You turn from the depressing “we can’t do that” to the positive “why can’t we do that”. It is very powerful when your energies are used in developing things your member wants instead of cloning what others already have.
I think this is great - while Twitter might still be a bit of a niche service, it is a great option for FIs to offer to reach customers through multiple channels. Meet the customer where they are!
Provides some important and insightful comments on the changing role of banks in the consumer’s eyes.
I couldn’t agree more with the approach - converting compliance from an expense of “ticking the box” to an actual business competency can have significant benefits to business.
This is the first I’ve seen of a traditional FI using Twitter for financial services. A great (and probably rather easy/cheap) way to offer mobile banking. The downside is that authentication is not managed by the bank, some serious risks.