» ProductMarketing.com: Friday fun: ING says 'don't freak out'
While this looks great from a marketing perspective, it is an open invitation for phishing scammers - if all they need to do is say “don’t freak out” their job becomes so much easier.
This leads to an interesting question, especially for financial institutions as the online brand and presence becomes more important and consumers become more dependant upon it - how to improve and maintain the online channel without out “freaking out” the customers or exposing them to possible fraud?
